Paris Hilton's recent night out with a spiritual guru was a stunt for Ashton Kutcher's new TV show, it has emerged.
The socialite was snapped in Hollywood with a man dressed in shaman's robes, although TMZ later identified him as actor Maxie Santillan Jr.
The stunt was part of Kutcher's new series Pop Fiction, in which 20 celebrities help demonstrate the gullibility of the media.
His business partner Jason Goldberg said: "We live in a culture that's driven by media and obsessed with celebrity, to the point where they don't have private lives anymore.
"Two people going out to eat turns into, 'They're engaged'. It's a feeding frenzy. It's dangerous and it's irresponsible in some cases.
"We're having fun, but we want to say to people, 'Can you really believe everything you read and see?'"
Pop Fiction airs on US network E! on Sunday.
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