More on The Paris Ad's

Paris Hilton is stripped down and dipped in gold for a new ad campaign and really the whole mess actually doesn't look all that bad. However, the photos of a stripped Paris is not an image Italian winemakers feel is fitting for their Prosecco white sparkling wine. Certainly that should come as no shock.

Paris, 26, has launched her new "bubbly blonde" drink - which comes in original, passion fruit and strawberry flavors - in Berlin, Germany, and in the US beginning this year. The drink is described as: "The perfect 'starter drink' for your night or a special pleasure as a reward at the end of the day."

Or not. "Hilton hotels are a sign of quality; Paris Hilton is not," said Fulvio Brunetta, president of the wine growers association of Treviso, the northern Italian city in the Veneto region where Prosecco is made reports Reuters. "In the U.S. and Australia they toast with beer bottles," Brunetta said. "That's their culture. The culture of Prosecco is one of friends meeting around a good bottle."


Rich Prosecco's Aloys says he is helping build the wine's world renown and does not understand the fuss. "It's as if someone from Champagne would oppose us selling champagne cans with Kate Moss for example. It's just marketing and Paris Hilton is the most famous girl in the world."

Paris is no stranger to controversy and ads. In 2005 she caused quite the stir with her Carl's Jr. Spicy Burger television commercial, which featured the Hilton hotel heiress and reality TV star in a skin-tight swimsuit soaping up a Bentley and crawling all over it before taking a big bite out of the burger.